How Google’s Drive helps kill Microsoft’s Office
Google’s hard drive in the sky, Google Drive, is a big threat to other cloud storage products like Dropbox and Box. But it’s also a stab straight at the heart of Microsoft’s mainstream business software, Microsoft Office.
While Google’s productivity application suites, Docs (now incorporated into Drive) and Apps (for businesses), have been making some headway into Microsoft Office’s territory, the important battlefield is not the application. It’s the data. If Google can move the battlefield to a place where it has the bigger army and better weapons, the whole game changes. Google Drive might make that happen.
Let’s look at the world from behind Google-colored glasses. Every time a user performs a search in the Google search engine, or clicks a link in Chrome, or +1s an item in Plus, Google adds an atom of data to its knowledge of what people like and what they do. This information helps Google index the Web and rank its results when people are searching for something. This is also the Facebook model, by the way.
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